Sunday, June 6, 2010
Marketing Campaign
To promote the posed outcome of playing cards for women in midlife we intend to run a media campaign consisting of posters and credit cards.
Proposed Card Outcome
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Play must have a purpose, it cannot just be. As humans we are genetically hardwired to engage in the act of play, using it as a tool to adapt to ‘new social interactions’ and a method of maintaining optimum physical, emotional and mental well being throughout the entire cycle of a person’s life.