Marketing Campaign

To promote the posed outcome of playing cards for women in midlife we intend to run a media campaign consisting of posters and credit cards.

Proposed Card Outcome

Below are pictures of our proposed cards. These are a brightly coloured helping hand for women in midlife!

Visual execution for playing cards

To establish a style for our playing cards we each visualized how we thought the cards should look and what elements needed to the be included.

Initial mind map

This mind map illustrates how we came to discover the area of play from our initial theme of community.

Competitors

Kaz Cooke - author of female literature:

Dummies Guide - series of how-to guides:

Instruction Manual - series of manuals:

Bar Secrets Melbourne - deck of 52 cards that expose all the best places to eat and drink in Melbourne:

Tim Brown on Creativity and play - TED Video

We found this TED video really interesting and relevant to our topic, plus it's lots of fun to watch.
Check it out

http://www.ted.com/talks/tim_brown_on_creativity_and_play.html